Travel is changing — fast. For Indian travellers, holidays are no longer just about ticking famous landmarks off a checklist. Today’s travellers want stories, sensations, and experiences that feel personal. That’s why unique travel trends like supermarket hopping abroad, curated food trails, and book-inspired journeys are going viral across Instagram Reels, YouTube Shorts, and travel blogs.
At iwouldtravel.com, we believe travel should be more than photos — it should be felt. Let’s explore these creative travel experiences that are redefining how Indians travel in 2026.
🛒 1. Shelf Discovery: Why Indians Are Exploring Supermarkets Abroad
One of the most unexpected yet viral travel trends is “shelf discovery” — visiting local supermarkets while travelling abroad.
Why is this trending?
Because supermarkets show the real lifestyle of a country:
- What locals eat daily
- Popular snacks, instant foods, and drinks
- Price comparisons with India
- Packaging styles, flavours, and food habits
Indian travellers love exploring:
- 7-Eleven in Japan
- Carrefour in Europe
- Tesco in the UK
- Local marts in Thailand, Vietnam & Korea
From KitKat flavours in Japan to halal frozen meals in Europe, supermarket reels generate millions of views — and for good reason.
👉 Pro tip: Supermarkets are also great places to buy affordable souvenirs and gifts.
🍜 2. Food Trails: Travelling One Bite at a Time
Food-focused travel is no longer limited to fancy restaurants. Indian travellers are now planning entire trips around street food, regional cuisines, and hidden eateries.
Popular food trail experiences include:
- Street food walks in Bangkok & Hanoi
- Night markets in Taiwan
- Ramen hopping in Tokyo
- Pizza and gelato trails in Italy
- Café hopping in Paris & Istanbul
For Indians, food is emotion — and discovering authentic flavours abroad feels deeply satisfying.
💡 Many travellers now say:
“I don’t want to see everything, I want to taste everything.”
At iwouldtravel.com, food-centric itineraries are becoming one of the most requested experiences.
📚 3. Book-Inspired Travel: From Pages to Places
Another beautifully creative trend is book-inspired travel — visiting destinations featured in novels, poems, and stories.
Indian travellers are increasingly visiting:
- Edinburgh for Harry Potter fans
- Oxford & London for classic literature lovers
- Istanbul inspired by Orhan Pamuk’s books
- Jaipur, Kolkata & Shimla inspired by Indian authors
- Paris & Rome after reading romance or historical fiction
This type of travel feels slow, emotional, and deeply immersive — perfect for travellers who love stories as much as destinations.
📖 Travel becomes meaningful when places connect to emotions and imagination.
🌍 Why These Unique Experiences Matter More Than Ever
These trends are going viral because they offer:
✔ Authentic local connection
✔ Budget-friendly exploration
✔ Instagram-worthy yet meaningful moments
✔ Personal stories instead of generic itineraries
Indian travellers today want:
- Less rush, more depth
- Less luxury, more culture
- Less sightseeing, more storytelling
✈️ How iwouldtravel.com Helps You Travel Differently
At iwouldtravel.com, we design trips that go beyond standard packages:
- Curated food trails
- Offbeat city experiences
- Local markets & cultural walks
- Custom itineraries based on interests
Whether you want to explore supermarkets in Tokyo, street food in Vietnam, or literary cities in Europe, we help you travel your way.
