For the second year running, the Outbound Travel Market (OTM) has been ranked as the leading travel trade show in India and Asia, according to a comprehensive custom study conducted by NielsenIQ. This milestone not only reinforces OTM’s growing influence in the travel ecosystem but also highlights the evolving dynamics of the tourism industry post-pandemic.
📌 What is OTM?
OTM is India’s largest and most influential travel trade show, hosted annually in Mumbai. It brings together thousands of tourism professionals, national tourism boards, travel agencies, airlines, and hospitality brands from across the world. It serves as a powerful B2B platform, connecting Indian outbound travelers with global destinations.
📊 What the NielsenIQ Study Revealed
Commissioned by Fairfest Media, the organizers of OTM, the NielsenIQ study evaluated several parameters, including:
- Exhibitor and visitor satisfaction
- Business potential and deal-making opportunities
- Quality of networking and industry connections
- Overall scale and international participation
OTM scored the highest across these benchmarks when compared to other regional travel trade events.
💡 Why OTM Continues to Lead
- Robust Global Participation
With over 1,250 exhibitors from 60+ countries, OTM consistently attracts tourism boards and companies from top global destinations seeking to engage with the booming Indian travel market. - Focus on the Indian Outbound Market
India is one of the fastest-growing outbound travel markets in the world. OTM effectively channels this demand by facilitating high-value business connections between Indian travel planners and international stakeholders. - Tech & Trends Integration
OTM isn’t just about booths and brochures. The show incorporates panel discussions, innovation showcases, and trend reports focusing on tech adoption, sustainable tourism, and changing consumer behavior.
🌐 What It Means for the Travel Industry
OTM’s dominance signals a strong resurgence of travel in Asia, with India at its center. It also underscores the increasing need for experiential, sustainable, and digital-first travel offerings.
As tourism continues to rebound globally, platforms like OTM are playing a vital role in shaping new travel narratives and facilitating cross-border collaborations.
Final Word:
Whether you’re a travel operator, DMC, tourism board, or technology provider—OTM remains the premier gateway to India’s outbound travel market. As NielsenIQ’s study confirms, its impact is only growing.
